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By Aegis Therapies August 17, 2024

In today’s digital age, having a robust social media presence is crucial for effective marketing in healthcare, even for skilled nursing facilities, assisted living communities, and other post-acute healthcare providers. It is crucial to understand the importance of digital media presence and having a provider who can offer comprehensive support to help you harness its power.

Why Social Media Matters

Many older adults are active on social media. According to the Pew Research Center: ¹

• 69% of U.S. adults aged 50-64 use at least one social media site.
• 58% of adults aged 65 and older are also on social media.
• The most used platform is YouTube, with 83% of adults using it, followed by Facebook, with 69% of adults using it.

These statistics highlight a significant opportunity for senior communities to connect with their audience and enhance their digital presence.

How Aegis Therapies Can Help

By collaborating with Aegis Therapies, you gain access to a range of digital media services designed to boost your social media marketing efforts:

• Platform-Specific Training and Best Practices: Learn how to effectively use different social media platforms to reach your target audience.
• Digital Footprint Analysis and Strategic Recommendations: Learn about your digital presence and receive tailored advice on improving it.
• Pre-Written Posts, Graphics and Social Calendar: Get ready-made content and scheduling recommendations to streamline your social media efforts.
• “Request for Review” Card: Collect positive reviews from satisfied clients to enhance your online reputation.

With 25 years of experience providing industry-leading therapy services, Aegis Therapies is well-equipped to support your community in achieving a digital advantage. Contact us to learn more about Aegis Therapies’ value-added digital media services.

Reference:

1. Pew Research Center. (2023). Social Media Fact Sheet. https://www.pewresearch.org/internet/fact-sheet/social-media/?menuItem=3814afe3-3f3c-4623-910b-8a6a37885ab8&tabItem=5b319c90-7363-4881-8e6f-f98925683a2f

This content is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition. Aegis Therapies welcomes all persons in need of its services and does not discriminate based on age, disability, race, color, national origin, ancestry, religion, gender identity, sexual orientation, or source of payment. Interpreter Services are available at no cost. Please visit your local Aegis Therapies location for assistance.