January 17, 2025
The U.S. physical therapy services market was estimated at $47.59 billion in 2024, and is expected to grow nearly 5% by 2030 according to a recent report. The geriatric therapy segment is expected to grow at the fastest rate over this period. What is causing the growth, and how can you be prepared to meet the demand and stay competitive?
What is Fueling the Growth?
There are a wide variety of factors driving growth in the physical therapy services market, from societal shifts to technological advancements and healthcare policy changes. The most significant factors include:
- Aging Population: The number of Americans 65 and older will more than double over the next 40 years according to the U.S. Census Bureau.
- Chronic Disease Prevalence: Increasing rates of chronic illnesses will require ongoing rehabilitation therapy services
- Increased Awareness of Preventive Care and Demand for Quality-of-Life Interventions: Services such as physical therapy, counseling, and radiotherapy are in higher demand than ever.
- Significant Cost Savings Associated With Early Intervention Drives Market Growth: Physical therapy can minimize hospitalizations, surgeries and long-term care needs, making it an attractive and cost-effective option for individuals and insurers.
How Can You Prepare to Meet the Demand and Stay Competitive?
Adapting to this growing demand will require you to evaluate your rehabilitation therapy services offerings and provider to identify areas for improvement and growth opportunities. Aegis Therapies has decades of experience providing exceptional inpatient and outpatient physical, occupational and speech-language therapy, and we can help you stay ahead of the curve and thrive in a competitive market.
Here’s what sets us apart:
- WellConnected Vertically Integrated Model: Fully integrated, proactive wellness solution designed to help break down silos between settings and keep individuals healthier in place instead of waiting to treat them when they become sick or injured.
- Pioneering Technology: We’re committed to integrating cutting-edge technology into the world of skilled care and senior living. From remotely monitored wearables to motion analysis technology, Aegis Therapies stands ahead in our ability to elevate population health via synergistic use of technology.
- Empowered Directors of Rehab: We deliver comprehensive training and support that empowers our Directors of Rehab to be true partners to the communities they serve. With a focus on managing staff and meeting community needs, they also deliver exceptional patient care as required and foster an environment of excellence.
- Comprehensive Staffing Solution with SwiftStaff: Methodical approach to helping ensure staff is in place on day one, combined with a vast network of clinicians and wellness professionals to fill immediate short-term needs.
- Actionable MDS Support: Collaborative training paired with in-depth monthly PDPM Impact Summary Reports designed to support increasing NTA levels appropriately.
- Award-Winning Marketing and Analytics: Reveal local trends with Market Mover® analytics and grow brand awareness with customizable collaterals and our immersive digital media training program.
- EnerG® by Aegis wellness and restorative services are delivered via a customizable, results-driven approach in which we help individuals increase strength, independence and help participants experience a renewed quality of life every day.
The growing physical therapy services market offers incredible opportunities for providers who are prepared to meet the demands. Staying competitive will require proactive strategies and support from industry experts like Aegis Therapies.
Learn more about how we can work together to prepare for the opportunities ahead: https://aegistherapies.com/about-us/
Aegis Therapies welcomes all persons in need of its services and does not discriminate based on age, disability, race, color, national origin, ancestry, religion, gender identity, sexual orientation, or source of payment. Interpreter Services are available at no cost. Please visit your local Aegis Therapies location for assistance.